Gen AI in customer care : Early successes and challenges

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<subTitle>: Early successes and challenges</subTitle>
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<dateIssued>2024</dateIssued>
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<abstract displayLabel="Summary">The contact center emerged as an early use case for generative AI with varied success. Organizations can learn from early adopters and think about their adoption strategies across three horizons.</abstract>
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<topic>Atención al cliente</topic>
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