Búsqueda

Segmentación de mercados : aspectos estratégicos y metodológicos

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Segmentación de mercados</title>
<subTitle>: aspectos estratégicos y metodológicos</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080271749">
<namePart>Picón Prado, Eduardo</namePart>
<nameIdentifier>MAPA20080271749</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080276126">
<namePart>Varela Mallou, Jesús</namePart>
<nameIdentifier>MAPA20080276126</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080337063">
<namePart>Lévy Mangin, Jean-Pierre</namePart>
<nameIdentifier>MAPA20080337063</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2004</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid [etc.]</placeTerm>
</place>
<publisher>FT Prentice Hall</publisher>
<dateIssued>D.L. 2004</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>150 p. 25 cm</extent>
</physicalDescription>
<abstract>Introducción -- Fases del marketing por objetivos -- Procedimientos estadísticos de segmentación </abstract>
<note type="statement of responsibility">Eduardo Picón Prado, Jesús Varela Mallou, Jean-Pierre Lévy Mangín</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080615338">
<topic>Segmentación de mercados</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602406">
<topic>Marketing estratégico</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080617400">
<topic>Investigación de mercados</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586331">
<topic>Métodos analíticos</topic>
</subject>
<classification authority="">922.112.1</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<relatedItem type="series" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080503680">
<titleInfo>
<title>Marketing</title>
</titleInfo>
</relatedItem>
<identifier type="isbn">84-205-4323-3</identifier>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">050125</recordCreationDate>
<recordChangeDate encoding="iso8601">20080417190106.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20070039023</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>