Interaction of signal word and colour on warning labels : differences in perceived hazard and behavioural compliance

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<title>Interaction of signal word and colour on warning labels</title>
<subTitle>: differences in perceived hazard and behavioural compliance</subTitle>
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<titleInfo type="alternative">
<title>Ergonomics</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080092313">
<namePart>Braun, Curt C.</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080233044">
<namePart>Silver, N. Clayton</namePart>
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<dateIssued encoding="marc">1995</dateIssued>
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<abstract displayLabel="Summary">Previous research has examined the connected hazard of various colour and signal words separately. The purpose of the present research was to examine the interaction of signal words and colours. Two separate experiments examined the influence of colour on perceptions of hazard and on compliance to printed warnings. The data indicated that warnings printed in red resulted in a higher proportion of compliant behaviour than green and black combined. Implications for warning design are discussed</abstract>
<note type="statement of responsibility">Curt C. Braun, N. Clayton Silver</note>
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<topic>Ergonomía</topic>
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<topic>Etiquetado</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080540814">
<topic>Diseño</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080600389">
<topic>Comportamiento humano</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080564360">
<topic>Terminología</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080543501">
<topic>Colores</topic>
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<title>Ergonomics</title>
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<publisher>London and Washington</publisher>
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<part>
<text>Vol. 38, nº 11, November, 1995 ; p. 2207-2220</text>
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