Smart customers, dumbs companies
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071501582 | ||
| 003 | MAP | ||
| 005 | 20080418122848.0 | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080224233$aLocke, Christopher | |
| 245 | 1 | 0 | $aSmart customers, dumbs companies$cby Christopher Locke |
| 520 | 8 | $aSIn "Simplicity marketing: relieving customer stress in the digital age", Steven m. Crisol and Peter Sealey, present simplicity as an equally powerful lens for marketing. The authors cite stress as a major factor in contemporary consumer psychology: markets are faced with too daunting an array of product and service choices. To alleviate customer anxiety, companies should stop extending product lines and creating new brands; instead, shey should consolidate product and service functions by following their four R approach: replace, repackage, reposition and replenish | |
| 650 | 1 | $0MAPA20080546991$aEmpresas | |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 0 | 1 | $0MAPA20080605742$aDirectivos de empresas |
| 650 | 0 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 0 | 1 | $0MAPA20080590413$aDiseño de productos |
| 700 | 1 | $0MAPA20080057268$aSwap, Walter | |
| 773 | 0 | $wMAP20077100345$gNovember-December 2000 ; p. 187-191$tHarvard business review$dBoston |