The Mismanagement of customer loyalty

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<rdf:Description>
<dc:creator>Reinartz, Werner</dc:creator>
<dc:creator>Kumar, V</dc:creator>
<dc:date>2002-07-01</dc:date>
<dc:description xml:lang="es">The article knows strategies for managing relationships with customer who have different probility and loyalty profiles. Let's beguin, though, by reconsidering the evidence for the link beteween loyalty and profitability</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/54590.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Rentabilidad</dc:subject>
<dc:subject xml:lang="es">Marketing de relaciones</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The Mismanagement of customer loyalty</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. -  July 2002 ; p. 86-94</dc:relation>
</rdf:Description>
</rdf:RDF>