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Beyond better products : capturing value in customer interactions

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Tag12Valor
LDR  00000nab a2200000 i 4500
001  MAP20071502699
003  MAP
005  20220912145438.0
008  021003e20020621usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080234874‎$a‎Vandenbosch, Marck
24510‎$a‎Beyond better products‎$b‎: capturing value in customer interactions‎$c‎Marck Vanderbosch and Niraj Dawar
5208 ‎$a‎Some companies have figured out how to outdistance rivals through customeer-focused strategies that are virtually imitation-proof There five strategies, these are not easy to devise or implement. This article demostrates, strategy by strategy and studies how perceptions of cost and risk affect customer
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080607531‎$a‎Orientación al cliente
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
65011‎$0‎MAPA20080590802‎$a‎Estudios de mercado
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
7001 ‎$0‎MAPA20080041373‎$a‎Dawar, Niraj
7730 ‎$w‎MAP20077000185‎$d‎Boston‎$g‎nº 4,Vol. 43, Summer 2002 ; p. 35-42‎$t‎Sloan Management Review