Managing culture at British Airways : hype, hope and reality

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<subTitle>: hype, hope and reality</subTitle>
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<abstract>The article attempts to rescue a farity-tale. The story of British Airways is one the most widelity used inspirational accounts of changing culture</abstract>
<note type="statement of responsibility">Irena Grugulis and Adrian Wilkinson</note>
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<topic>Compañías aéreas</topic>
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<text>nº 2, April 2002 ; p. 179-194</text>
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