Centro de Documentacion de Fundación MAPFRE - Building competitive advantage through people

MAP20071502775

Building competitive advantage through people / Christopher A. Bartlett, Sumantra Ghoshal

Most managers today understand the strategic implictions of the information based, knowledge driven, service intensive economy. So that they are recognizing that skilled and motivated people are central to the operations of any company that wishes to flourish in the new age

En: Sloan Management Review. - Boston. - nº 2,Vol. 43, Winter 2002 ; p. 34-41

1. Estrategia empresarial . 2. Cultura empresarial . 3. Motivación . 4. Ventaja competitiva . 5. Recursos humanos . 6. Gestión de recursos humanos . 7. Organización interna . I. Ghoshal, Sumantra . II. Título.