Centro de Documentacion de Fundación MAPFRE - Integrating behavioural and economic concepts of risk into strategic management : the twain shall meet

MAP20071503592

Integrating behavioural and economic concepts of risk into strategic management : the twain shall meet / Sayan Chatterjee...[et al]

This paper develops an integrated framework of risk management and strategic competitive advantage that incorporates behavioural and economics notions of risk

En: Long range planning. - Oxford [etc.]. - nº 1, February 2003 ; p. 61-79

1. Management estratégico . 2. Estrategia empresarial . 3. Ventaja competitiva . 4. Economía de mercado . 5. Percepción del riesgo . I. Chatterjee, Sayan . II. Título. III. Título: Long range planning.