Bringing customers into the boardroom
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| 001 | MAP20071506124 | ||
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| 245 | 1 | 0 | $aBringing customers into the boardroom$cGail J. McGovern... [et al.] |
| 520 | 8 | $aMost corporate boards are completely in the dark about their companies'marketing strategies. A simple series of management reports can give them they light they need | |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 700 | 1 | $0MAPA20080200435$aMcGovern, Gail J. | |
| 773 | 0 | $wMAP20077100345$gNovember 2004 ; p. 70-80$tHarvard business review$dBoston |