Pitfalls in evaluating market orientation : an exploration of executives' interpretations

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<rdf:Description>
<dc:creator>Mason, Katy</dc:creator>
<dc:creator>Harris, Lloyd C.</dc:creator>
<dc:date>2005-08-01</dc:date>
<dc:description xml:lang="es">Companies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situation</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/59362.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Análisis de mercados</dc:subject>
<dc:subject xml:lang="es">Orientación al mercado</dc:subject>
<dc:subject xml:lang="es">Competencia</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Coordinación</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Pitfalls in evaluating market orientation : an exploration of executives' interpretations</dc:title>
<dc:title xml:lang="es">Título: Long range planning</dc:title>
<dc:relation xml:lang="es">En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 373-391</dc:relation>
</rdf:Description>
</rdf:RDF>