Centro de Documentacion de Fundación MAPFRE - Personal insurances : claims, marketing and management

MAP20070010034

Personal insurances : claims, marketing and management / C. Easton and J. Fyfe. — London : Chartered Insurance Institute, cop. 1991

1 v. (pag. var.) ; 30 cm . — (Study course ; 605)

Sumario: The contracts of insurance -- The claims procedure -- Proximate cause -- Personal policy wordings -- Indemnity -- Contribution and apportionment -- Marketing of personal insurances and the marketing environment -- Market segmentation and market research for personal insurances --Personal insurance products, pricing and promotion -- Distribution of personal insurances and forecasting of future market needs -- Reserving in personal insurances -- Reinsurance for personal insurances

ISBN 1-85369-033-3

1. Seguro de personas . 2. Indemnizaciones . 3. Management . 4. Mercado de seguros . 5. Reaseguro . 6. Tramitación de siniestros . 7. Contrato de seguro . 8. Marketing . I. Fyfe, J. . II. Chartered Insurance Institute . III. Study course ; 605 . IV. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 30-EAS-PER — Nº de registro: 011441

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