Centro de Documentacion de Fundación MAPFRE

Publicación: Geneva : ILO, Employment Sector, 2009Serie: (Working paper ; 31)Notas: Sumario: The study demonstrates that a majority of respondents are either wary of insurance or not sufficiently familiar with it. Indeed, microentrepreneurs show a strong preference for improved savings facilities and emergency loans to help them cope with risks, rather than insurance. It is unclear, however, whether an effective social marketing campaign could help change the perspective of, what the authors call, a skittish market.Materia / lugar / evento: Mercado de seguros Países en desarrollo Servicios financieros Zambia Otros autores: Churchill, Craig
International Labour Organization
Serie secundaria: Working paper ; 31 Otras clasificaciones: 219

Derechos: In Copyright (InC)

Referencias externas:

The Demand for risk-managing financial services in low-income communities : evidence from Zambia