Centro de Documentacion de Fundación MAPFRE - Is Bancassurance Poised to Lead the SME Commercial Insurance Market?

Notas: Sumario: Bancassurance where banks partner with insurance providers to offer insurance products has long been a staple of personal lines insurance. This raises an important question: could this model be the next big disruptor in the SME commercial insurance market? Small and medium-sized enterprises (SMEs) are the backbone of many economies, and their unique insurance needs represent a growing opportunity. With banks already deeply embedded in the financial portfolios of SMEs, bancassurance may be perfectly positioned to revolutionise how this underserved segment accesses insuranceRegistros relacionados: En: Sapiens. - marzo de 2025 ; 5 p.Materia / lugar / evento: Bancaseguros Mercado de seguros Seguros Productos de seguros Pequeñas y medianas empresas Tecnología Inteligencia artificial Otras clasificaciones: 219.21

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