Kotler, Philip
Dirección de marketing
- Madrid [etc.] : Prentice Hall, D.L. 2006
- Libros
Principles of marketing
- Harlow (England) [etc.] : Pearson Education Limited, 2001
- Libros
Marketing management and strategy : a reader
- Englewood Cliffs, New Jersey : Prentice-Hall, cop. 1988
- Libros