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Topic overview : customer relationship management 2008

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20080023102
003  MAP
005  20220901134149.0
008  080915s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
24510‎$a‎Topic overview‎$b‎ : customer relationship management 2008‎$c‎by William Band... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Business process & applications professionals
520  ‎$a‎Forresters customer relationship management (CRM) research helps CRM professionals embrace best practices from process optimization to technology implementation to improve the customer experience and drive top-line growth. Our research spans marketing, sales, customer service, customer analytics, data management, and how the rise of the social Web is affecting the way customers buy from and interact with organizations of all types. Key topic areas include anticipating and exploiting customer and technology disruptions, strategizing to pinpoint quick wins, justifying CRM investments to provevalue, selecting the right CRM solutions, and optimizing customer processes through adoption of best practices
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080611460‎$a‎Marketing de relaciones
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080547738‎$a‎Internet
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080154813‎$a‎Band, William A.
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 3‎$0‎MAPA20080648077‎$a‎For Business process & applications professionals