Pesquisa de referências

Rich internet applications that build brands

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000nam a22000004b 4500
001  MAP20080023119
003  MAP
005  20220901134151.0
008  080915s2008 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.13
1001 ‎$0‎MAPA20080648084‎$a‎Rogowski, Ron
24510‎$a‎Rich internet applications that build brands‎$c‎by Ron Rogowski with Harley Manning and Steven Geller
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2008
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Compared with HTML, rich Internet applications (RIAs) offer greater interactivity, improved user experiences, and better differentiation. But most firms miss out on the brand-building potential of RIAs. To help companies that struggle with this problem, we uncovered examples of RIAs that provide topnotch user experiences and complement key brand attributes. Firms looking to differentiate their brands through online functionality should start with a clear understanding of user goals, maintain a relentless focus on brand attributes, enlist expert help, and test designs for compliance with brand positioning before going live
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080616007‎$a‎Aplicaciones informáticas
650 1‎$0‎MAPA20080615574‎$a‎Tecnologías interactivas
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080612337‎$a‎Redes de comunicaciones
650 1‎$0‎MAPA20080584771‎$a‎Diseño de sistemas
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080648091‎$a‎Manning, Harley
7001 ‎$0‎MAPA20080099305‎$a‎Geller, Steven
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals