Marketing para corretores de seguros
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<namePart>Azevedo, Marcelo da Rocha</namePart>
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<namePart>Fundaçâo Escola Nacional de Seguros</namePart>
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<dateIssued>2008</dateIssued>
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<abstract displayLabel="Summary">Marketing: definiçao e conceitos -- O ambiente: motivaçao de compra -- Imagem e diferenciais -- A comunicaçao -- As funçoes de marketing</abstract>
<note type="statement of responsibility">Marcelo da Rocha Azevedo</note>
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<topic>Corredores de seguros</topic>
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<topic>Mediadores de seguros</topic>
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<topic>Técnicas de venta</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<identifier type="isbn">978-85-7052-494-2</identifier>
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