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Case study : Nationwide Insurance uses mobile to offer customers self-service on the road

Recurso electrónico / electronic resource
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24510‎$a‎Case study‎$b‎ : Nationwide Insurance uses mobile to offer customers self-service on the road‎$c‎by Julie Ask... [et al.]
260  ‎$a‎Cambridge‎$b‎ Forrester Research‎$c‎2009
4900 ‎$a‎For ebusiness & channel strategy professionals
520  ‎$a‎Nationwide Mutual Insurance was the first US insurer to develop a custom mobile application for the Apple iPhone. The firms mobile application offers customers the ability to file a claim and upload pictures of an accident, follow a detailed accident checklist, connect with local agents, and call roadside assistance. The app uses location-based GPS data to direct towing services and find nearby approved repair facilities. Nationwide has seen 60,000 downloads in the first 60 days of rollout. Nationwide views the investment in the mobile channel as a long-term investment to improve the customer experience generate demand from younger customers, and lower costs associated with claims. In this document, Forrester applies its mobile POST strategy to give eBusiness and channel strategy executives from all industries a blueprint for developing a mobile strategy
61021‎$0‎MAPA20090003859‎$a‎Nationwide Mutual Insurance
650 1‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 1‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 1‎$0‎MAPA20080623432‎$a‎Prestaciones complementarias
650 1‎$0‎MAPA20080574109‎$a‎Telefonía móvil
650 1‎$0‎MAPA20080536558‎$a‎GPS
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7102 ‎$0‎MAPA20080436582‎$a‎Forrester