Centro de Documentación de Fundación MAPFRE - Key insights and learning on corporate reputation

MAP20090098312

Key insights and learning on corporate reputation. — New York [etc.] : Reputation Institute, 2009

Sumario: There are six ways that leading companies can engage with their stakeholders today to change the rules of the game from gotcha to trust but verify: 1. Actively engage with multiple stakeholders through dialogue to understand what they expect from the company; 2. Identify which social and economic issues are most critical to different takeholders and identify how the company can help address them; 3. Report on actions and consequences in annual reports as well as an ongoing basis through real-time Web and direct communication updates; 4. Build a community of critical activists which works as a sounding board for critical business decisions; 5. Demonstrate an openness to discuss tough business decisions with the media andadvocacy groups; and 6. Better internal integration between key functions like legal, fi nance, sales, marketing, public affairs, communications and HR to make sure everyone is aligned around the core ideas of the reputation platform

1. Reputación corporativa . 2. Imagen corporativa . 3. Atención al cliente . 4. Identificación . 5. Comunicación externa . 6. Comunicación interna . 7. Cultura empresarial . 8. Transparencia informativa . I. Reputation Institute . II. Título.