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Who wants low prices or good customer service? : examining four segments of consumers across 12 industries

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20090101432
003  MAP
005  20191202112044.0
008  091130s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080180690‎$a‎Temkin, Bruce D.
24510‎$a‎Who wants low prices or good customer service?‎$b‎ : examining four segments of consumers across 12 industries‎$c‎by Bruce D. Temkin with William Chu and Angela Beckers
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
520  ‎$a‎In previous research, Forrester found that US consumers looked for good customer service more often than lower prices. To understand this dynamic in more detail, we created four segments of consumers: Service Seekers, Price Seekers, Price & Service Seekers, and Others. We examined these segments across 12 industries. Some of the findings include: Banks have the most Service Seekers, TV service providers have the most Price Seekers, credit card Service Seekers often have children, insurance Service Seekers tend to be affluent, and both airline and hotel Price Seekers often have college degrees
650 1‎$0‎MAPA20080611262‎$a‎Investigación comercial
650 1‎$0‎MAPA20080594602‎$a‎Análisis de mercados
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080592578‎$a‎Política de precios
650 1‎$0‎MAPA20080615321‎$a‎Segmentación de clientes
7001 ‎$0‎MAPA20090013520‎$a‎Chu, William
7001 ‎$0‎MAPA20090028937‎$a‎Beckers, Angela
7102 ‎$0‎MAPA20080436582‎$a‎Forrester