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Using channel satisfaction data to build the business case for eBusiness

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20090104754
003  MAP
005  20220901125622.0
008  080912s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080135843‎$a‎Johnson, Carrie
24510‎$a‎Using channel satisfaction data to build the business case for eBusiness‎$c‎by Carrie Johnson, Elizabeth Davis, with Kate van Geldern
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different industries. The report allows eBusiness and channel strategy professionals to benchmark customer satisfaction with the online channel against other channels, industries, and specific competitors. This data can help eBusiness professionals make the business case for greater investment in the online channel and for better multichannel integration
650 1‎$0‎MAPA20080561499‎$a‎Benchmarking
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080595296‎$a‎Comercio electrónico
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650  ‎$0‎MAPA20080547738‎$a‎Internet
7001 ‎$0‎MAPA20090042896‎$a‎Davis, Elisabeth
7001 ‎$0‎MAPA20080647254‎$a‎Geldern, Kate van
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals