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Best and worst of email interaction design, 2009 : Forrester applies its email interaction review methodology to 16 major firms

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20090104846
003  MAP
005  20191202111851.0
008  090428s2009 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24510‎$a‎Best and worst of email interaction design, 2009‎$b‎ : Forrester applies its email interaction review methodology to 16 major firms‎$c‎by Adele Sage... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For Customer experience professionals
520  ‎$a‎Forrester applied its Email Interaction Review to the email interactions of 16 firms: four each of the largest auto insurers, discount retailers, footwear manufacturers, and online travel agencies. Only one of the 15 companies that actually responded to our emails passed the evaluation: Nike. As a group, footwear manufacturers outperformed other industries, while discount retailers fell to the bottom of the list. We also found a number of best practices, such as Orbitz's in-context link to the privacy policy, Target's proactive explanation of potentially confusing terms, and Expedia's clear instructions for how to respond. To improve email interactions, firms should evaluate their own email experiences
650 1‎$0‎MAPA20080584405‎$a‎Correo electrónico
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20090013513‎$a‎Sage, Adele
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080528355‎$a‎For Customer experience professionals