Centro de Documentación de Fundación MAPFRE - How Web 2.0 is changing the way we work : an interview with MIT's Andrew McAfee

MAP20090106765

How Web 2.0 is changing the way we work : an interview with MIT's Andrew McAfee

Sumario: In recent years, using technology to change the way people work has often meant painful disruption, as CIOs rolled enterprise software programs through the ranks of reluctant staffers. Today, employees are more likely to bring in new technologies on their ownand to do so enthusiasticallythrough their Web browser, whether its starting a blog, setting up a wiki to share knowledge, or collaborating on documents hosted online. Andrew McAfee, principal research scientist at the Center for Digital Business at theMIT Sloan School of Management, has been watching this shift closely. He explores the ways that leading organizations are bringing Web 2.0 tools inside

En: The McKinsey Quartely. - November 2009 ; 8 p

1. Web 2.0 . 2. Estrategia empresarial . 3. Organización del trabajo . 4. Interacción . 5. Intercambio de datos . I. McAfee, Andrew . II. McKinsey & Company .