Centro de Documentación de Fundación MAPFRE - Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s

MAP20100003909

Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s / Leonardo Caruana de las Cagigas

Sumario: This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market

En: Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly. - Stockholm. - nº 1, 2009 , p. 68-78

1. Sistema MAPFRE . 2. Evolución histórica . 3. Empresas de seguros . 4. Derecho de seguros . 5. Evolución del seguro . 6. España . I. Título. II. Título: Scandinavian Insurance Quarterly.