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Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s

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      <subfield code="a">This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market</subfield>
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      <subfield code="g">nº 1, 2009 , p. 68-78</subfield>
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