How four firms measure customer experience across the enterprise

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Coleção: Documentos eletrônicos

Título: How four firms measure customer experience across the enterprise / by Megan Burns with Harley Manning and Shelby Catino
Autor: Burns, Megan
Publicação: Cambridge : Forrester Research, 2010
Série: (For customer experience professionals)
Notas: Sumario: Chief customer experience officers (CC/EOs) need a set of metrics in order to benchmark and manage their firms enterprisewide customer experience. To understand which metrics theyre using today, Forrester interviewed top customer experience professionals at companies in the travel, healthcare, banking, and insurance industries. Our research shows that firms use a mix of metrics that captures what actually happened during customer interactions, how customers perceived those interactions, and what they will do as a result of the interactions. Looking forward, we expect customer experience measurement programs at these and other firms to connect more tightly to company financials, expand across industries and disciplines, and leverage the social media groundswell
Outras classificações: 217

Direitos: In Copyright (InC): http://rightsstatements.org/vocab/InC/1.0/