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The Best and worst of site search 2010

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20100005170
003  MAP
005  20191202112019.0
008  100201s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.13
1001 ‎$0‎MAPA20100004036‎$a‎Owens, Leslie
24514‎$a‎The Best and worst of site search 2010‎$c‎by Leslie Owens with Matthew Brown and Sara Burnes
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4900 ‎$a‎For information & knowledge management professionals
520  ‎$a‎Forrester reviewed the search functionality on the corporate Web sites of the top 50 US companies according to revenue. Almost all of the search engines executed queries very quickly, but the majority of sites barely passed our test. We encountered a few serious errors, such as broken links and top search results dated from 1999, as well as some best practices, such as parametric searching features that allow users to narrow their results. To improve on-site search, information and knowledge management (I&KM) professionals should test their integrated search functionality against what can be retrieved using popular Web search engines against their sites. Then they should start optimizing
650 1‎$0‎MAPA20080583286‎$a‎Webs corporativos
650 1‎$0‎MAPA20080578886‎$a‎Análisis en redes
650 1‎$0‎MAPA20080591960‎$a‎Métodos de análisis
650 1‎$0‎MAPA20080550974‎$a‎Funciones
650 1‎$0‎MAPA20080550462‎$a‎Diagnosis
650 1‎$0‎MAPA20080539948‎$a‎Tests
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080648640‎$a‎Brown, Matthew
7001 ‎$0‎MAPA20100004043‎$a‎Burnes, Sara
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 3‎$0‎MAPA20080647995‎$a‎For Information & knowledge management professionals