Centro de Documentación de Fundación MAPFRE - The Future of online customer experience : it looks customized, aggregated, relevant and social

Publicação: Cambridge : Forrester Research, 2010Série: (For customer experience professionals)Notas: Sumario: Forrester believes that four attributes will characterize the next phase of development of the Web. Online experiences will be: customized by the end user, aggregated at the point of use, relevant to the moment, and social as a rule, not an exception. In this report, we highlight companies that are providing online experiences that already exhibit one or more of these characteristics. To prepare for the future, customer experience professionals should develop multichannel personas, include social media behaviors in ethnographic research, prepare atomized content, establish an environment for testing new experiences, and seek out highly skilled interaction designersMateria / lugar / evento: Servicio al cliente Relaciones interpersonales Páginas web Análisis transaccional Interacción Tecnologías interactivas Futuro Márketing de la empresa de seguros Otros autores: Dorsey, Moira
Forrester
Serie secundária: For Customer experience professionals Outras classificações: 217