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Customer advocacy 2010 : how customers rate US banks, investment firms, and insurers

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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005  20200512151749.0
008  080912s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.94
24510‎$a‎Customer advocacy 2010‎$b‎ : how customers rate US banks, investment firms, and insurers‎$c‎ by Bill Doyle... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4901 ‎$a‎For eBusiness, channel & product management professionals
520  ‎$a‎Consumer trust in financial institutions is returning. One year after the financial crisis brought the US economy to its knees, customers are more likely to say their financial institutions do whats best for them. But the positive sentiment is not evenly distributed. Insurers especially property and casualty firms like USAA and American Family Insurance bounced back higher than banks and investment firms. Customer ratings for super-regional banks like PNC Bank, U.S. Bank, and Branch Banking and Trust (BB&T) improved significantly from last year. But some of the largest banks in the US, such as Chase and Citibank, still crowd the very bottom of the rankings. And almost all investment firms are in the bottom half of our rankings. For the second year in a row, these wealth management firms as a group get the worst customer advocacy ratings overall
650 1‎$0‎MAPA20080605520‎$a‎Defensa del consumidor
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
650 1‎$0‎MAPA20080603182‎$a‎Productos financieros
650 1‎$0‎MAPA20080582180‎$a‎Ratios de gestión
650 4‎$0‎MAPA20080568184‎$a‎Calificaciones
650 1‎$0‎MAPA20080590819‎$a‎Estudios de opinión
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080023393‎$a‎Doyle, Bill
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080534165‎$a‎For eBusiness, channel & product management professionals