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Customer advocacy 2010 : how customers rate US banks, investment firms, and insurers

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<dc:creator>Doyle, Bill</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: Consumer trust in financial institutions is returning. One year after the financial crisis brought the US economy to its knees, customers are more likely to say their financial institutions do whats best for them. But the positive sentiment is not evenly distributed. Insurers   especially property and casualty firms like USAA and American Family Insurance  bounced back higher than banks and investment firms. Customer ratings for super-regional banks like PNC Bank, U.S. Bank, and Branch Banking and Trust (BB&T) improved significantly from last year. But some of the largest banks in the US, such as Chase and Citibank, still crowd the very bottom of the rankings. And almost all investment firms are in the bottom half of our rankings. For the second year in a row, these wealth management firms as a group get the worst customer advocacy ratings overall</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117873.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Defensa del consumidor</dc:subject>
<dc:subject xml:lang="es">Servicios financieros</dc:subject>
<dc:subject xml:lang="es">Productos financieros</dc:subject>
<dc:subject xml:lang="es">Ratios de gestión</dc:subject>
<dc:subject xml:lang="es">Calificaciones</dc:subject>
<dc:subject xml:lang="es">Estudios de opinión</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Customer advocacy 2010 : how customers rate US banks, investment firms, and insurers</dc:title>
<dc:relation xml:lang="es">For eBusiness, channel & product management professionals</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
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