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Banking and insurance key security technology shopping influencers : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009
Recurso electrónico / electronic resource
MAP20100018026
Banking and insurance key security technology shopping influencers : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009 / analyst contact Ellen Carney. — Cambridge : Forrester Research, 2010
Sumario: Nearly 60% of insurers rely on key word searches and one-third turn to other online options to identify security vendor capabilities -- Banks are most likely to increase their use of security technical communities; nearly 20% expect to curtail use of Twitter -- Insurer use of online media is more likely to diminish across all sources, with nearly one-third decreasing Twitter use -- Bank decision-makers turn to security-focused publications; insurers show stronger preference for the top daily business publication
1. Entidades financieras ‌. 2. Empresas de seguros ‌. 3. Banca ‌. 4. Seguridad de la información ‌. 5. Tecnología de la información ‌. 6. Redes sociales ‌. 7. Técnicas de venta ‌. 8. Encuestas ‌. I. Carney, Ellen ‌. II. Forrester ‌. III. Título.