Conservar clientes y reducir costes

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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080169206">
<namePart>Lecea, Rafael de</namePart>
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<topic>Gestión de costes</topic>
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<topic>Mercado de seguros</topic>
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<topic>Reducción de costes</topic>
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<topic>Organización del trabajo</topic>
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<topic>Captación de clientes</topic>
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<topic>Fidelización de clientes</topic>
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<topic>Márketing de la empresa de seguros</topic>
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