MAP20110063733 Cars online 11-12. — [S.l.] : Capgemini, 2011 Sumario: This report examines key topics impacting the industry, including trends in developing markets, consumer shopping behavior, the role of the web and social media, online buying, green vehicles, customer interaction and aftersales servicing. Understanding the shifting dynamics in these areas can help automotive companies respond faster and more effectively to changing consumer needs and demands 1. Industria automovilística . 2. Ventas . 3. Comercio electrónico . 4. Comportamiento del consumidor . 5. Interacción . 6. Satisfacción del cliente . 7. Investigación de mercados . 8. Servicio al cliente . 9. Internet . I. Capgemini .
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