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How to make your company think like a customer : customer relationship management

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<title>How to make your company think like a customer</title>
<subTitle>: customer relationship management</subTitle>
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<namePart>Robinson, Floren</namePart>
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<namePart>Brown, Justin M.</namePart>
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<abstract displayLabel="Summary">Customers today expect an imaginative, high-quality experience in a multichannel environment. Regard this as an opportunity: your company  can leverage new strategies and technologies to create  operations capable of making good on your customercentric promise and growing your business</abstract>
<note type="statement of responsibility">by Floren Robinson and Justin M. Brown</note>
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<topic>CRM</topic>
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<topic>Servicio al cliente</topic>
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<topic>Fidelización de clientes</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Marketing multinivel</topic>
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<title>Outlook : the journal of high-performance business.- [S.l. ] : Accenture</title>
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<text>Núm. 1, 2012 ; 10 p.</text>
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