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How to make your company think like a customer : customer relationship management

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      <subfield code="a">How to make your company think like a customer</subfield>
      <subfield code="b">: customer relationship management</subfield>
      <subfield code="c">by Floren Robinson and Justin M. Brown</subfield>
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      <subfield code="a">Customers today expect an imaginative, high-quality experience in a multichannel environment. Regard this as an opportunity: your company  can leverage new strategies and technologies to create  operations capable of making good on your customercentric promise and growing your business</subfield>
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      <subfield code="t">Outlook : the journal of high-performance business.- [S.l. ] : Accenture</subfield>
      <subfield code="g">Núm. 1, 2012 ; 10 p.</subfield>
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