Exploiting the single customer view to maximise the value of customer relationships : an Experian briefing paper for the insurance market

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nam a22000004b 4500</leader>
    <controlfield tag="001">MAP20120012653</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20120329114507.0</controlfield>
    <controlfield tag="008">120329s2011    gbr||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Exploiting the single customer view to maximise the value of customer relationships</subfield>
      <subfield code="b">: an Experian briefing paper for the insurance market</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">London</subfield>
      <subfield code="b">Experian QAS</subfield>
      <subfield code="c">2011</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">This briefing paper examines the key issues, drivers and challenges that insurers face in achieving and exploiting a single view of their customers. The concept of a single customer view or SCV is nothing new, but the current climate has made it imperative for insurance companies to fully understand who their customers are, and their value, to ensure responsible policy cover and to limit their own exposure to risk, now and in the future. For insurers, the drive of consumers online, and the increasing role of aggregators within the market has changed the industry. Couple this with increased regulatory  compliance from the FSA, with legislation such as Solvency II and Basel III, and the insurance sector is under more pressure to deliver a single view of its customers than ever before</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080614126</subfield>
      <subfield code="a">Fidelización de clientes</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080593483</subfield>
      <subfield code="a">Servicio al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080626822</subfield>
      <subfield code="a">Creación de valor en la empresa</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20110000202</subfield>
      <subfield code="a">Relaciones comerciales</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20190001328</subfield>
      <subfield code="a">Márketing de la empresa de seguros</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20120009929</subfield>
      <subfield code="a">Experian QAS</subfield>
    </datafield>
  </record>
</collection>