Centro de Documentacion de Fundación MAPFRE - What the customer wants you to know : how everybody needs to think differently about sales

MAP20120033450

What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. — Penguin books, 2007

176 p.

R. 049506 donado por D. Miguel Márquez Osorio

Sumario: The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- developing the value creation sales force -- Making the sale -- Sustaining the process - Taking value creation selling to the next level

ISBN 978-0-141-03687-8

1. Atención al cliente . 2. Ventas .

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: D198 - 100 — Nº de registro: 049508

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