Centro de Documentación de Fundación MAPFRE - Insurers, intermediaries and interactions : from channels to networks

MAP20130012742

Insurers, intermediaries and interactions : from channels to networks / By Christian Bieck, Peter Maas and Tobias Schlager. — New York : IBM Global Services, cop. 2013

Sumario: How can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn?

1. Mercado de seguros . 2. Mediación de seguros . 3. Intermediarios financieros . 4. Interacción . 5. Conexiones . 6. Atención al cliente . 7. Fidelización de clientes . 8. Internet . 9. Multicanalidad . 10. Comercio electrónico . I. Maas, Peter . II. Schlager, Tobias . III. IBM Global Business Services Group. IBM Institute for Business Value . IV. Título.