Centro de Documentación de Fundación MAPFRE - Customer loyalty and the digical transformation in P&C and life insurance : global edition 2014

MAP20140023097

Customer loyalty and the digical transformation in P&C and life insurance : global edition 2014 / this report was prepared by Gunther Schwarz... [et al.]. — Boston, Massachusetts [etc.] : Bain & Company, cop. 2014

Sumario: Loyalty trends around the world -- P&C insurance: The battle for customers -- Life insurance: Delighting customers in a low-touch industry -- The shift to a Digical business. — Ámbito geográfico: Internacional

1. Fidelización de clientes . 2. Property-casualty . 3. Seguro de daños patrimoniales . 4. Seguro de vida . 5. Mercado de seguros . 6. Tecnologías interactivas . 7. Retención de clientes . I. Schwarz, Gunther . II. Bain & Company .