Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...

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      <subfield code="b">: US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty</subfield>
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      <subfield code="a">Most P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition engines</subfield>
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