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Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20140023103
003  MAP
005  20140730120802.0
008  140701s2014 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎32
1001 ‎$0‎MAPA20130016931‎$a‎Whelan, David
24500‎$a‎Customer loyalty in P&C insurance‎$b‎: US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty‎$c‎by David Whelan and Sean O'Neill
260  ‎$a‎Boston, Massachusetts [etc.]‎$b‎Bain & Company‎$c‎cop. 2014
520  ‎$a‎Most P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition engines
650 4‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 4‎$0‎MAPA20080581978‎$a‎Property-casualty
650 4‎$0‎MAPA20080624934‎$a‎Seguro de daños patrimoniales
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080615574‎$a‎Tecnologías interactivas
650 4‎$0‎MAPA20130016948‎$a‎Retención de clientes
650 4‎$0‎MAPA20080607197‎$a‎Medios de comunicación
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20130016924‎$a‎O'Neill, Sean
7102 ‎$0‎MAPA20080439033‎$a‎Bain & Company