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Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each...
Recurso electrónico / electronic resource
Coleção: Documentos eletrônicos
Título: Customer loyalty in P&C insurance : US edition 2014 : excelling at both acquiring and retaining customers is proving elusive for many insurers. But insurers can improve their performance in each area by systematically earning their customers' loyalty / by David Whelan and Sean O'NeillAutor: Whelan, David ‌
Publicação: Boston, Massachusetts [etc.] : Bain & Company, cop. 2014Notas: Sumario: Most P&C insurance ads convey one of two themes: low price or peace of mind. A few ad campaigns emphasize convenience, and some contain a mix of those three themes. Acquisition leaders, though, maintain a drumbeat of price-based themes. Despite the high cost of continued customer churn, some carriers, such as GEICO, have chosen to become effi cient acquisition enginesMateria / lugar / evento: Fidelización de clientes ‌Property-casualty ‌Seguro de daños patrimoniales ‌Mercado de seguros ‌Tecnologías interactivas ‌Retención de clientes ‌Medios de comunicación ‌Estados Unidos ‌Otros autores: O'Neill, Sean ‌
Bain & Company ‌
Outras classificações: 32
Direitos: In Copyright (InC)