Delivering a better customer experience : the growth opportunity for the taking

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<rdf:Description>
<dc:creator>Guinn, Patricia</dc:creator>
<dc:date>2014-07-02</dc:date>
<dc:description xml:lang="es">Sumario: Many insurers are behind the times when it comes to using technology to improve the way they interact with customers. A good example of this is in the area of social media. Today's consumers, particularly younger ones, place a lot of value on the opinions and recommendations of friends and peers. Our industry is not top of mind among those that are taking advantage of this trend with clever  use of Facebook or Twitter to win and retain clients</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/147876.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Retención de clientes</dc:subject>
<dc:subject xml:lang="es">Redes sociales</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Delivering a better customer experience : the growth opportunity for the taking</dc:title>
<dc:relation xml:lang="es">En: Emphasis. - New York : Towers Watson, 1987-. - 02/07/2014 Número 2 - 2014 , p. 32</dc:relation>
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