The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences
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LDR | 00000cab a2200000 4500 | ||
001 | MAP20140030972 | ||
003 | MAP | ||
005 | 20140909114437.0 | ||
008 | 140905e20140804esp|||p |0|||b|spa d | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a217 | ||
100 | $0MAPA20080645090$aChordas, Lori | ||
245 | 1 | 4 | $aThe Cultural connection$b: property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences$cLori Chordas |
520 | $aToday, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity? Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums | ||
650 | 4 | $0MAPA20080576578$aMarketing social | |
650 | 4 | $0MAPA20080589165$aAspectos culturales | |
650 | 4 | $0MAPA20080579043$aAspectos sociales | |
650 | 4 | $0MAPA20080615321$aSegmentación de clientes | |
650 | 4 | $0MAPA20080586294$aMercado de seguros | |
650 | 4 | $0MAPA20080627638$aSeguro de responsabilidad civil | |
650 | 4 | $0MAPA20080624972$aSeguro multirriesgo del hogar | |
650 | 4 | $0MAPA20080627645$aSeguro multirriesgo de comercio | |
650 | 4 | $0MAPA20080603779$aSeguro de automóviles | |
650 | 4 | $0MAPA20080627607$aSeguro de accidentes de trabajo | |
650 | 4 | $0MAPA20080594589$aAnálisis comparativo | |
650 | 4 | $0MAPA20080624934$aSeguro de daños patrimoniales | |
650 | 4 | $0MAPA20080545185$aRanking | |
650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
651 | 1 | $0MAPA20080638337$aEstados Unidos | |
773 | 0 | $wMAP20077100109$tBest's Review$dNew Jersey : A.M. Best Company, 1976-$x1527-5914$g04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31 |