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The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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100  ‎$0‎MAPA20080645090‎$a‎Chordas, Lori
24514‎$a‎The Cultural connection‎$b‎: property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences‎$c‎Lori Chordas
520  ‎$a‎Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity? Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums
650 4‎$0‎MAPA20080576578‎$a‎Marketing social
650 4‎$0‎MAPA20080589165‎$a‎Aspectos culturales
650 4‎$0‎MAPA20080579043‎$a‎Aspectos sociales
650 4‎$0‎MAPA20080615321‎$a‎Segmentación de clientes
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080627638‎$a‎Seguro de responsabilidad civil
650 4‎$0‎MAPA20080624972‎$a‎Seguro multirriesgo del hogar
650 4‎$0‎MAPA20080627645‎$a‎Seguro multirriesgo de comercio
650 4‎$0‎MAPA20080603779‎$a‎Seguro de automóviles
650 4‎$0‎MAPA20080627607‎$a‎Seguro de accidentes de trabajo
650 4‎$0‎MAPA20080594589‎$a‎Análisis comparativo
650 4‎$0‎MAPA20080624934‎$a‎Seguro de daños patrimoniales
650 4‎$0‎MAPA20080545185‎$a‎Ranking
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7730 ‎$w‎MAP20077100109‎$t‎Best's Review‎$d‎New Jersey : A.M. Best Company, 1976-‎$x‎1527-5914‎$g‎04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31