The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20140030972</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20140909114437.0</controlfield>
    <controlfield tag="008">140905e20140804esp|||p      |0|||b|spa d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="100" ind1=" " ind2=" ">
      <subfield code="0">MAPA20080645090</subfield>
      <subfield code="a">Chordas, Lori</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The Cultural connection</subfield>
      <subfield code="b">: property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences</subfield>
      <subfield code="c">Lori Chordas</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity?  Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080576578</subfield>
      <subfield code="a">Marketing social</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080589165</subfield>
      <subfield code="a">Aspectos culturales</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080579043</subfield>
      <subfield code="a">Aspectos sociales</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080615321</subfield>
      <subfield code="a">Segmentación de clientes</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080627638</subfield>
      <subfield code="a">Seguro de responsabilidad civil</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624972</subfield>
      <subfield code="a">Seguro multirriesgo del hogar</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080627645</subfield>
      <subfield code="a">Seguro multirriesgo de comercio</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080603779</subfield>
      <subfield code="a">Seguro de automóviles</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080627607</subfield>
      <subfield code="a">Seguro de accidentes de trabajo</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080594589</subfield>
      <subfield code="a">Análisis comparativo</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624934</subfield>
      <subfield code="a">Seguro de daños patrimoniales</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080545185</subfield>
      <subfield code="a">Ranking</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20190001328</subfield>
      <subfield code="a">Márketing de la empresa de seguros</subfield>
    </datafield>
    <datafield tag="651" ind1=" " ind2="1">
      <subfield code="0">MAPA20080638337</subfield>
      <subfield code="a">Estados Unidos</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077100109</subfield>
      <subfield code="t">Best's Review</subfield>
      <subfield code="d">New Jersey : A.M. Best Company, 1976-</subfield>
      <subfield code="x">1527-5914</subfield>
      <subfield code="g">04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31</subfield>
    </datafield>
  </record>
</collection>