Centro de Documentacion de Fundación MAPFRE - Brazilian automotive perspectives 2014 : industry expects profitability downturn, overcapacity, price war and investment freeze this year

MAP20140031009

Brazilian automotive perspectives 2014 : industry expects profitability downturn, overcapacity, price war and investment freeze this year / Stephan Keese, Martin Bodewig, Paulo Ricardo Braga. — São Paulo [etc.] : Roland Berger Strategy Consultants, 2014

(Think act)

Sumario: According to the survey, automotive industry executives in Brazil are primarily concerned with profit margins (57%), idle capacity (31%) and supplier relationships (28%). Other less important factors included logistics (16%) and R&D (9%). According to respondents, the issues at the top of the industry's strategic agenda were price wars among automakers (51%), entry of new players (47%), portfolio renewal and productivity ramp-up (both 31%). At the bottom of the strategic agenda for 2014 were investments in new plants (13%) and new production lines (16%), which confirms the slowdown in new investment in Brazil. It remains to be seen whether previously announced investments of around USD 80 billion, including product development, will actually be made

1. Industria automovilística . 2. Perspectivas económicas . 3. Demandas . 4. Inversiones . 5. Sector automoción . 6. Brasil . I. Bodewig, Martin . II. Braga, Paulo Ricardo . III. Roland Berger Strategy Consultants .