Centro de Documentacion de Fundación MAPFRE

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<title>Reflections on corporate longevity</title>
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<namePart>McKinsey & Company</namePart>
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<abstract displayLabel="Summary">Does corporate longevity matter? And, if so, why do some companies manage to create value and endure over decades, even centuries, whereas other companies slowly die or fizzle out after a brief burst of productive creativity? -- Does longevity matter? -- Time frames and planning cycles -- What does it take? </abstract>
<note type="statement of responsibility">Ian Davis</note>
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<title>The McKinsey Quartely</title>
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<text>September 2014 ; 5 p.</text>
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