Centro de Documentación de Fundación MAPFRE - Reflections on corporate longevity

MAP20140038206

Reflections on corporate longevity / Ian Davis

Sumario: Does corporate longevity matter? And, if so, why do some companies manage to create value and endure over decades, even centuries, whereas other companies slowly die or fizzle out after a brief burst of productive creativity? -- Does longevity matter? -- Time frames and planning cycles -- What does it take?

En: The McKinsey Quartely. - September 2014 ; 5 p

1. Empresas . 2. Longevidad . 3. Creación de valor en la empresa . 4. Ciclos económicos . 5. Cambio estratégico . 6. Management estratégico . I. McKinsey & Company .